Every day, the work our customers deliver becomes more vital, more ambitious, and more interconnected. Whether you are pinpointing critical minerals, designing resilient civil infrastructure, managing vital groundwater resources, or accelerating the energy transition, the demands on subsurface professionals have never been greater.
Seequent is proud to be part of the workflows that help deliver critical minerals, energy and resilient infrastructure. You may notice we look a little bit different and we wanted to give some context as to why.
To meet these complex challenges, multidisciplinary teams are working in dynamic new ways, increasingly connecting diverse software tools into multi-product workflows. As these ways of working evolve, we are refreshing how our products are presented, creating a clearer visual connection across the portfolio and to Seequent.
We remain Seequent
First and foremost, our core brand is not changing. We remain Seequent. Our purpose, our culture, and our commitment to helping you understand the underground, collaborate effectively, and make decisions with confidence remain steadfast.
You will continue to see Seequent’s distinct monochrome brand at events, on our website, and in our communications and marketing materials.
Source: Seequent
We have made some subtle tweaks to Seequent’s colours, visuals and font to better align with our parent company Bentley Systems, as our products are increasingly used together, particularly in infrastructure and civil engineering.
However, the biggest change you will see is that we are modernising how we present our products to make navigating our product portfolio clearer, simpler and more intuitive, and introducing new colours.
A new visual system for Seequent products
Over years of strong growth, Seequent has expanded through rapid innovation and strategic acquisitions, and individual logos and visual styles were historically developed in isolation.
As teams increasingly combine multiple Seequent tools across the project lifecycle, that visual patchwork creates unnecessary complexity.
We have redesigned our product logo suite using a unified visual logic that reflects the domains our customers work in and connects each product more clearly to Seequent. This aims to make it easier to identify and visually navigate the solutions you use every day:
- Reflecting professional domains: We have assigned colour pairings to specific areas of expertise, such as geology, geophysics, and geotechnical engineering.
- Modern typography and iconography: Clear, accessible global design standards bring freshness, precision, and consistency to every touchpoint.
- Retaining product recognition: Rather than starting afresh, we have leaned into familiar markers in our product identities. For example, Leapfrog retains its distinctive ‘frog leg’ now simplified and modernised, and aligned to our new visual system. We could not mess with the beloved Frog!
- Seequent Evo remains monochrome: Our Evo data and compute platform, currently available to mining customers, underpins the portfolio and so it remains monochrome, like the Seequent brand.
A new visually connected look and feel for Seequent’s product suite to help you navigate our products more easily
Source: Seequent
What to expect over the next 12 months
Refreshing a global multi-product brand across multiple channels is a phased process that will take approximately 12 months to complete.
Because we are rolling this out progressively to avoid disruption, you will see changes appear at different times across touchpoints:
- Website and marketing: Starting in late October 2026, our new visual identity, discipline colours, and refreshed product logos will start to feature across seequent.com, external communications, and marketing content.
- Industry events: We’ll also apply these visual changes to events from late 2026. Keep an eye out to get your own new-look merchandise featuring your product or products of choice.
- Software products: Seequent cloud product logos will update in the first half of 2027, followed by desktop product logos in mid-2027 as part of product releases.
- Changes to additional digital channels such as our Community and Learning platforms, and further changes to Seequent.com, will be seen over time.
You may spot the new branding at an industry event or on our website before it appears in your software. These differences are expected as part of a phased transition and will resolve as we roll-out the changes across all areas
These changes affect the visual identity of our products only. Throughout this transition, your software functionality, workflows, and support will continue unchanged, with ongoing technical updates and enhancements delivered in product release cycles.
Your feedback: If you need more information or have feedback, including ideas for merchandise you would like to see in future, contact us at [email protected]